

Description
There are 7 states in the UAE. The country is an attractive market place
in the Gulf area. However, due to unstable
political conditions through many years in the Gulf region, the UAE’s economic
market has not seen much development until recent years. Entering into the UAE
market requires deep understanding of its political, social, economic and
cultural challenges and barriers. The UAE has been famous for being an oil
exporter but with recent diversification, it now opens doors for other
industries as well. This case study outlines how to enter the UAE’s emerging
market identifying key challenges, opportunities and competitive industries.
Introduction
The GDP of the country is nearly equal to the average of countries of
the world. Among the Arab countries, it comes second after Saudi Arabia. A
third of its GDP is from its oil revenues. It has relatively high Human
Development Index among all nation countries due to its strong economy and
regulatory controls. Apart from oil resources, the UAE has petroleum and natural gas as other natural resources;
however, in recent years, after the 2008 economic recession in oil markets, the
UAE diversified its economy into financial services, tourism and construction
sectors (Wikipedia, 2014). The UAE is ranked by World Bank as 14th
best nation in the world for doing business (The World Bank, 2012)

Analysis
Apart from the above positive indicators, there
are certain challenges that the UAE faces. These challenges include having a
critical geographical location for being a prime location and connected to
South-West Asian countries where the drug trafficking rate is high. This makes
UAE a central financial hub for money-laundering activities which require much
tighter controls on borders and law enforcement within the UAE; especially when
the informal banking remains unregulated in UAE. However, considering the location is another
opportunity as the UAE serves as a central location to reach many important
regions. The UAE’s location makes it most favourite for transportation, trade
and creating communication networks with the Gulf region. Its sea borders with
South Asian countries give it another competitive advantage over other
countries.
On trade development, the UAE now offers free-trade zones offering 100%
foreign ownership and zero taxes but there have been recent global financial
crises. Though the UAE economy is recovering from the global economic crises, a
large expatriate workforce and growing inflation pressures are significant
long-term challenges. The variety is now being extended into education,
healthcare, infrastructure and tourism, creating more opportunities for
nationals and private sector development (The World Factbook, 2014). Due to
these initiatives, in the MSCI report of 2014 the UAE is not classified as an emerging
market, along with Qatar (MSCI, 014). This
will create a positive impact on a global scale while attracting global
investors with leading investment portfolios and global corporate investment
funds.
On the labour management side, the UAE has some
challenges such as restricting trade unions, collective bargaining and the
right to strike. Migrants involved in any strikes can face legal implications including
cancellation of work permits or deportations. There are very few
anti-discrimination laws which might be of serious concerns to global investors
and/or expatriates.
The rule of law is well maintained but thejudiciary in not independent and
court rulings are subject to review of political leadership whenever required. (Sambidge,
2013). The largest state, Abu Dubai, doesn’t
offer property ownership to anybody except in limited areas. The positive
aspect of the UAE economy is it doesn’t put income tax or federal level
corporate taxes in a standardized manner; only few corporate taxes exist based
on particular business activities. (The Heritage
Foundation, 2014)
Conclusion
The UAE, being an emerging market, holds a promising
outlook for some industries such as tourism, transportation, communication
networks, infrastructure and real estate due to recent diversification into
these sectors. However, some regulatory challenges are still in place which constrain
foreign investments such as property ownership, labour regulations, no-free
judiciary and cultural differences which might be of concern to foreign
workers. As the UAE is into a development phase where it is streamlining most
of its regulations to attract global investments, it can be hoped that
investment and property rights along with other labour-related regulations will
be made more investment friendly in near future. The UAE’s prime geographic
location, booming sectors of tourism and infrastructure and being a hub for
reaching two thirds of the Gulf region, are the strong aspects for any global
investors while investment options are to be considered carefully keeping in
view the local laws and cultural aspects.
References
MSCI. (May, 2014). Market
Classification. Retrieved April 28, 2014 from http://www.msci.com/products/indexes/market_classification.html
Sambidge, Andy.
(November, 2013). Dubai Bubble Concerns ‘Overly Negative’, Says Cluttons. Retrieved
April 28, 2014 from http://www.arabianbusiness.com/dubai-bubble-concerns-overly-negative-says-cluttons-527431.html#.U14xHvmSxqU
The Heritage Foundation.
(2014). 2014 Index of Economic Freedom: United Arab Emirates. Retrieved
April 28, 2014 from http://www.heritage.org/index/country/unitedarabemirates
The World Bank. (2012). Doing
Business in a more transparent world. Retrieved April 28, 2014 from http://www.doingbusiness.org/~/media/GIAWB/Doing%20Business/Documents/Annual-Reports/English/DB12-FullReport.pdf
The World Factbook.
(April, 2014). Middle East: United Arab Emirates. Retrieved April 28,
2014 from https://www.cia.gov/library/publications/the-world-factbook/geos/ae.html
Wikipedia. (2014). United
Arab Emirates. Retrieved April 28, 2014 from http://en.wikipedia.org/wiki/United_Arab_Emirates
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